Monday, April 25, 2011


This is an ad for Coke, which is apparently too cool to call itself coca-cola now. I think it's basically saying think outside the box, live outside the norm, but still maintain the use of an incredibly over-used, safe, font for all of your captions.

Helvetica works though, it's clear, it's concise. The radial gradient is cool too.

Tuesday, April 19, 2011

Activists are a clever bunch.

"The Best Defense is not Offense" is what the caption at the bottom reads. The message of this advertisement is that we don't control the trees, they do what they can for nature and we can't bank on them to reduce the world's CO2 numbers while we continue to reduce their numbers. I think the font is distressed to resemble tree bark, and I think the font used is a condensed version of Folio.

Tuesday, April 12, 2011

Turmepa sounds like Tempura, and now I'm hungry.

This is a rather witty ad from Turmepa, telling us to keep the oceans clean since it'll be invading our lands eventually. Whatthefont says the font in use is Folio.

I think it's effective, the message of the ocean rising is emphasized by the water coming up over the text, I think the bubbles are a little odd but that's kind of irrelevant.

Tuesday, April 5, 2011

No more octomoms.

This is an advertisement or PSA I guess, for the United Nations Population Fund. They're trying to raise awareness about the overpopulation of our species and the effects it has on the environment and other people. Or it's a letter from the Duggar kids to their parents, whichever.

I believe they used a modified version of Helvetica due to the middle part of the E not extending all the way out, but it is clearly distorted so it's hard to tell. I think it's effective at what it's trying to say because of how obviously tense and crowded the image is.

They also misspelled "too late" at the end of the picture.